Shamayim V’Aretz– What Mayim Bialik, Matisyahu, and I have in common!

Call­ing all Jew­ish peo­ple– veg­e­tar­ian, vegan and non-veg!

I’m very excited to announce a new project out in L.A. started by Rabbi Shmuly Yan­klowitz  called The Shamayim V’Aretz Insti­tute.

Hear Rav Shmuly talk about Shamayim V’Aretz!

Read their mis­sion state­ment below:

Mis­sion Statement

The Shamayim V’Aretz Insti­tute is the spir­i­tual cen­ter inter­twin­ing learn­ing and lead­er­ship around the inter­sect­ing issues of ani­mal wel­fare activism, kosher veg­an­ism, and Jew­ish spir­i­tu­al­ity, for those any­where on the jour­ney towards com­pas­sion­ate eat­ing and liv­ing within Judaism.

The Insti­tute trains lead­ers to address the abuse of ani­mals, injus­tices in kosher slaugh­ter­houses, and other ani­mal wel­fare issues while also serv­ing as an edu­ca­tional resource to help peo­ple make informed and pas­sion­ate Jew­ish moral choices about their eth­i­cal consumption. 

It’s about time that some­one started some­thing like this, and I’m so excited that Rav Shmuly has taken this on. Com­pas­sion­ate liv­ing and eat­ing is an eth­i­cal and moral issue.  As Jew­ish peo­ple, we have a respon­si­bil­ity to strive to improve con­di­tions for our planet and all its creatures.

And I’m not the only one who thinks so… Rav Shmuly has assem­bled a top notch team of found­ing mem­bers and advi­sory com­mi­tee mem­bers includ­ing Mayim Bia­lik (Blos­som), Matisyahu, Jana Kohl, Ellen Lavinthal and yours truly.

Watch Mayim’s hilar­i­ous promo video below!

For more infor­ma­tion about the insti­tute visit  Also, be sure to check out their upcom­ing spir­i­tual retreat on Sun­day June 3rd in L.A.!

Oy Vegan!



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